I dont particularly agree with this article, but there have been quanta articles i've read in the past that went so far trying to make the topic accessible that it became incomprehensible. Where they used so many metaphors and simplifications that it lost all meaning.

Science writing for a general audience is really challenging.

Writing for an unfamiliar audience doesn't mean you should hide the name of the problem until after a huge pile of setup.

No.

If you're writing an article about a man going to the store to buy a sandwich, the man, the store, and the sandwich should all make appearances by the end of the first paragraph.

These people are writing informative articles like novels and it's incredibly irritating and a disservice if you're actually trying to inform anybody about anything. If you're writing an article about the g-2 anomaly, "g-2 anomaly" belongs in the title not 1/3 the way in.