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Europe is full of people who are not fans, but will still hear all about the games when their country plays, because it's basically impossible to avoid. Chat groups, work banter, waiting rooms, everybody will be talking about it ALL THE TIME. There is a base level of knowledge for the sport everybody shares. Maybe it's the same with American Football in the US? As a European, I still have no idea what that is even remotely about.

A game having two main uninterrupted halves is one of those foundational facts. Players train for being able to play for that long without getting too thirsty to continue.

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In almost every part of the world, all people know some basic things about football (and I do mean the one where you kick a ball with the foot), like it has two halves of 45 minutes.
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On the other hand, it gives a chance for fans to turn off the TV when the game isn’t great
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No one really gives a shit what Americans who don't follow football think, though.
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The original post mentioned people that weren't fans, though. Who are we talking about that are "football people" but not fans. I'm not trying to be dense, I just don't know which audience this is.
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USA is the exception here. In most countries, even people who are not football fans are pretty aware of how it works.

I don't often watch football outside the world cup. I don't support any teams. But I know how football is meant to be played, and I was definitely annoyed about the hydration breaks.

Does USA have people that don't follow american football but will watch the Superbowl? Would those people notice if there were three times as many breaks as usual?

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> Does USA have people that don't follow american football but will watch the Superbowl? Would those people notice if there were three times as many breaks as usual?

Well...many if not most of the people who don't follow NFL and watch the Super Bowl are watching it for the half time show and ads, so more breaks would make them happy, heh.

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