Hearing you say this is like hearing someone say that the United Nations is a commercial failure.
Its purpose is to regulate and administer international football on behalf of its member associations, enforce compliance with its regulations, organise international competitions to relieve the member associations of the hassle, administer anti-doping programmes and related integrity measures (lol), and, through its membership of IFAB, help determine and promote the consistent application of the Laws of the Game worldwide. Its revenues only exist to support those functions.
Is there a need for it to have profit motive? Would the world be better if it decided it should have one? I don't see how the answer could be yes to either question.
The mention of guardrails is a little Onion-esque given the organisation and people in question
It's a non-profit. So who cares? Why is more money automatically good?
> making less than the American/Canadian hockey league is a commercial failure
They aren't alike. The NHL doesn't happen once every 4 years.
Besides, your tally of sports incomes is wrong since you didn't include UEFA revenue, which is also football money, in the count.
Not everything has to have the teeth of capitalism continually biting down harder and harder. Plateaus are ok (and this is nowhere near a plateau)
FIFA holds one significant money-making tournament for a month every 4 years (all due respect to the Women's World Cup in terms of prestige, but its revenue is a small fraction of the Men's World Cup). The NHL runs 6 months a year annually.
But just to add on for comparison, the NHL has 1312 regular season games. Plus 4 rounds of best-of-7 playoff series with 16 teams making the playoffs. Let's say an average of 5.75 games per round, that's 86 playoff games bringing us to ~1400 games per year.
Over 4 years, that's 5600 games. The FIFA World Cup had 104 games this year. It's actually pretty impressive that the WC can even make 40% while hosting < 2% of the games that the NHL has. Or put another way, 1 WC game is equivalent to 54 NHL games - 2/3 of one team's full regular season.
It's one of the only things left whose purpose is not just to make as much money as possible.
A single NBA season has over 1200 games - over 12 times as many games as the most recent World Cup (104). And that was already the largest-ever WC. Does the NBA have 12x the revenue of the WC?
> Even the World Cup brings less revenue than one season of the NBA
This isn't even true btw. The 2026 WC made $15b and the 2025-26 NBA season made $14.3 billion. [1][2]
Most of the WC's participating teams represent places poorer than the places NBA teams hail from.
You can't run the World Cup like the NBA. That's not how the sport works.
1. https://www.sportico.com/leagues/basketball/2025/nba-revenue...
2. https://www.theguardian.com/football/2026/jul/18/fifa-record...
> Soccer is by far the most popular sport on the planet, the fact that it makes a lot less money than hockey is insane.
Soccer makes much much more money than the NHL, it just doesn't all go to FIFA because the vast majority of matches are not organized by FIFA.
The premier league alone makes more than the NHL and that's just one of the european countries. La ligua, bundesliga also each make close to what the NHL makes with much smaller populations.
The fair comparison to FIFA is the IIHF. They make $35M for the hockey world championships vs 15B for the football world cup, you are slightly off, a rounding error.
>FIFA currently makes 40% of what the NHL makes,
That's entirely irrelevant, if FIFA even makes zero - most of the money is in the local leagues. FIFA is just there for the world cup
Maybe fans would prefer that it stayed that way.. making just enough money to keep the sport going, without the profit motive.
The NFL makes much less money than nVidia The world has gone mad! That's just insane.
I don't care what american billionaires make with nhl/nfl/..., hands fucking off of football.