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This is China's way of applying its modus operandi of '80% the quality at 20% the price' to LLMs. Aim is dumping the tokens on the world market like they did with other industries like shipbuilding, steel etc.
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>what’s the deal here?

It's good.

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So is Fable, I’m asking who is the customer if the thing is free
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"The thing" isn't free [0]: It is cheap by US/EU income standards.

> who is the customer

If no one else, then definitely those that can only budget $1/mo to $5/mo. Probably 100s of millions, if not billions, of the Global South.

[0] Free access to DeepSeek v4 Flash is indeed available from providers like OpenRouter, OpenCode, and Freebuff (to name a few), but no ZDR.

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I mean, if you're paying this little, you aren't the customer; the service is either subsidized by investor money (best option), the government (which makes it unfair competition at best) or profit is being realized elsewhere (where?)
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There are dozens of providers, the model is just really cheap to run thanks to its clever architecture that optimize the compute and memory usage even in long contexts.
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