I agree with you.
They are manipulating public opinion, fooling users.
We are all busy discovering the shape of new tools and norms as our profession has been overturned by LLMs. It is not too surprising similar ideas are floating about. Though I have not seen anything that captured how I now go about personalizing programs, and how I expect it to change our industry. So I wrote this.
"The exe.dev LLM gateway provider source within an LLM integration remains supported. It provides exe.dev-managed access to Anthropic, OpenAI, and Fireworks models. Your subscription includes a monthly token allocation, and you can purchase additional tokens at https://exe.dev/user/shelley."
The access to closed platforms is managed according to the docs.
I've used the LLM only a few times to make a few sysadmin tasks easier that I could have easily done myself.
I guess I don't understand the OP's point even. Is there some conflict with providing this service and still being passionate about open source? IMV the answer is no.
Their main software product, Shelley, is open source: https://github.com/boldsoftware/shelley