I used to read their blog regularly because it had lots of interesting technical details. Lately, though, there’s less of that, and I can’t quite put my finger on what changed. My guess is that they realized how popular the blog had become and started using that attention more for advertising. There’s nothing wrong with that, but earlier the “advertisements” actually made me want to try things out and bring them back to my team. I even considered applying to work there. Not so much anymore. I’ve even removed it from my RSS feed.

I don’t like offering criticism without a solution, but I’m not really motivated to come up with one here. It looks like employees may read this, so maybe someone will see the feedback.

This matches my perception of a ton of recent Cloudflare blog posts. I literally have no idea who they are targeting. It almost feels like they're targeting themselves.