I tried it as a startup once, so I know what that's like. It's a lot of time spent running around begging for money (from investors and from customers) rather than building technology.

Workers is my startup-within-Cloudflare. It won't make me a billionaire, but it has still made me more money than I actually know what to do with, while being able to delegate all the stuff I don't like doing to other parts of the company that already do it quite well.

I have a lot of influence here. The CEO and CTO listen to me. E.g. I made my argument this all needed to be open source and self hostable, and they agreed enthusiastically.

I don't think I could build this better as a separate company.