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Going from 5.5 Instant (which was noticeably bad) to 5.6 Luna is a big jump as well. OpenAI is probably the most prominent among the general public - an advantage in some respects but they're giving away a lot of free inference and thus have to use a pretty small model to do it.
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I really don't see how they're going to be google here. The free tier is dominated by verticle integration and the platform that people use. Long term I imagine google wins the bottom of the market and I'd be suprised if they lost.
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People tell these models everything. You don't think a pretty unethical company can figure out a way to monetize that?
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I'm not sure people fully comprehend the trickle-down pop-culture/zeitgeist effects that LLM's are having/are going to have on humanity.

Because everyone now outsources much of their thinking and researching to LLM's, our collective culture + brain is shaped in a cyclical manner by using them.

It's the mechanical homogenization of culture and groupthink.

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Free users have had access to reasoning for a while. o4-mini and the initial GPT-5 launch both included reasoning modes for free users.

They took away the button a few months ago and are now putting it back.

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