Think vision, spatial reasoning, speech synthesis, even some speech analysis. Think self-driving cars (and drones) that need 10x less power for the brain, and can think at 10x situation per second.
We're all used to having to constantly update our browsers and phones to keep up with the security arms race. If a frozen model can't be updated, it will predictably remain vulnerable to any "exploits" or idiosyncratic quirks that people discover over time.
Let's say, as somebody suggested in another comment, that you buy 100,000 of these chips and deploy them to run fast-food drive-thrus. And then somebody discovers the model has a fondness for goblins[1], and if you role-play convincingly enough, you can get it to accept payment in shiny buttons and rodent skulls instead of cash.
What do you do then? I guess your options are to try and fix the behavior with a better prompt, or put some kind of filter in front of the model to catch attempted exploits. If the filter is cheap and dumb it probably won't work well enough, and if you use another model as a filter, you've negated the cost and speed benefits of putting the first model in hardware.
Of course the real answer is to just never expose the model to situations where an adversarial input could possibly lead to an undesired output. But that drastically limits what you can do with it.
I think it's far more likely to see them used in safety critical applications where you need a capable model that can run on low power and doesn't have multiple layers of operating abstractions between the model and the hardware.
Does it though? Isn't that what CPUs are, very fast-not-so-clever computing brain surrounded by layers that protect it?
NVIDIA will probably give us a new GPU when someone competent in the free market decides they want wheelbarrows full of money. Unfortunately, AMD is entirely, incomprehensibly, incompetent, to the point where I can only assume they're colluding with Nvidia, behind the scenes.