They need to be able to serve their market. The price increase is partly load shedding. If they improve their ability to serve their load, they can always drop it again, as OpenAI did with Luna recently.
reply> as OpenAI did with Luna recently
replyMy read is, OpenAI is neither able to claw b2b money (away from Ant) nor are they able to stave off open weights on the other. In short, they're struggling to hold onto their distant #2 position in the coding market, and these pricing changes reflect a (desperate) change in strategy.
and i still won't use it, because they log and spy on your prompts XD.
replythe private endpoint costs 10x (azure).
private endpoints for deepseek (lots of providers) also cost about 10x more.
but 10x more for deepseek is $0.028 cached input, and 10x more for luna is $0.10.