>Aldi - these brands prove that catering to poor people is more profitable than catering to rich people
replyAt least here in Germany Aldi isn't even really limited to the poor, it's famously a place where you can run into anyone. Where I used to live in Berlin close to the government district I literally on occasion ran into the chancellor (and her bodyguards). Aspirational shopping where you buy premium goods to pretend to have higher social status honestly seems a bit on its way out. Even middle class people seem to consciously shop more utilitarian now.
Well, not universally. It’s a tradeoff. If what you said was universally true Apple wouldn’t exist; Spirit Airlines wouldn’t be bankrupt, etc.
replyApple sells to half the American population. And by definition many of them are poor.
replySpirit was broken by oil prices which everyone pays the same for. (There is no cheaper jet fuel alternative).
Not a good comparison to the point of wrong conclusions.