Yes, but there are other digital goods, like music, movies and books which are not quite as hard to make as software. In those you have a hit driven market dynamic with lots of niches instead of winner take all.

I.e. because software was hard to make and complex to copy you would tend to have "natural monopolies" that were hard to compete with. Who wants to try to build a new desktop OS to compete with Windows? Or a web browser from scratch? Or a new search engine? Etc.

Those and other pieces of software were complex and hard to make. The cost to copy and compete was very high. So one winner took most because that winner was the company who could figure that software out.

But as we can see with Kimi Work and other such things, software is now much easier to copy. Let's say it took $1 billion to make a copycat piece of software with people but now takes $100 million or $10 million with AI. Suddenly a copy and compete tactic makes much more sense than before

For example, with AI it might make financial sense to build a Chinese Native OS instead of Windows. Similarly for Russia, Iran, the EU, and a whole bunch of other places. All of a sudden, Windows might not be the winner take most OS, we might have lots of Operating Systems, with smaller markets and lower profits, which require much more careful financial analysis to stay profitable.

This would be just like Movies, TV Shows, Books or Music. When something works, people relentlessly copy it and different regions put their own spin on the idea. After Iron Man succeeded we had so many super hero movies. Etc. So there is not really a winner take most dynamic in these other digital products. Software may be moving that way