What makes you think that this is actually good PR for the firms involved? Every claim that this is good PR comes from someone who has increased their negative views of OpenAI based on these events. Where are the people coming away with a positive impression? This seems like making up a guy to get mad at.

The company they hacked is an AI company. There is a certain amount of convergent interest here.

It's because our rulers prioritize growth of the AI industry (lots of GDP) over individual humans (very little GDP)