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These old Gateway ads made me remember ads a vendor ran in Computer Shopper featuring bikini-clad women. Their ads weren't as good as Gateway's, I guess, because I can't remember their name.
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Agreed. They are good ads if we're still discussing them. This is one of those critics that assumes the current times are the 'correct taste' and anything foreign to their taste is poorly done, even when it resulted in sales.
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Author here, from another issue I sent about my definition of bad ads for this newsletter:

"tl;dr While I do exaggerate the “badness” of 80s tech ads to make things more fun, a nostalgic ad is not the same thing as an effective ad. What we see in advertising today is so depressing because it is often so bland AND more effective than its more playful predecessors."

They are fun to look at now. And soooo much more creative than marketing crap from today. But they're still 12-page long marketing gimmicks. I'd still take them over today's ads any day of the week, and that's why I spend dozens of hours every month tracking them down and learning their stories

https://buttondown.com/suchbadtechads/archive/bad-ads-define...

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I think there's "bad" in the sense that it didn't accomplish the goal of selling a product (maybe not the case here) and "bad" in the sense that it made many readers cringe or was seen as stupid/tacky. I'm seeing more of the latter in these ads.
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Young people cringe too much. Personality is good. Why does everyone want to find themselves on a safe, but boring, ranking system?

(I know why. It’s way safer and we’re in dangerous times. Conservative personalities grow in times of pain. It still makes me sad.)

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I tell young people that cringe is just a cage of the mind.

I was born in cringe. I grew up in cringe. I plan to be buried in a box made up of my cringe. All with a smile on my face.

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