Reddit has the same phenomenon where the audience doing the upvotes is very different to the audience posting comments. As I'm in the second group I would love to say it's because people who read comments are smarter than those who just look at the main content. Smarter or not it's a different userbase and it creates some conflict.
I can't say I've seen the same universally, but, if it is s trend, it would seem one invites discussion between humans on the site while the other seeks to minimize it.