And it makes the middle manager happy because it lets that middle manager report better numbers to their superiors again.
Etc.
It's why all large dysfunctional organisations do self destructive stuff like this.
Obviously it's not a change that you'd be able to pin a specific human decision-maker (who was marginal on Teams) down as to this change being the difference between a sale or not, but nor is the change in revenue going to be a random number uniformly distributed in (-∞,∞).
If the change was revenue-neutral, the skip level would probably have been justified in seeing if the teams working that project could have found something to do customers actually care about instead.
They already exist: https://www.howtogeek.com/windows-11-start-menu-ads-how-to-t...
Avert ye eyes for there are no morals in these bad lands of Redmond!