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Microsoft absolutely doesn't need it, but I'm guessing the weather app team (or the core filler apps team or whatever team is responsible for it) needs it to juice a metric to make some middle manager happy.

And it makes the middle manager happy because it lets that middle manager report better numbers to their superiors again.

Etc.

It's why all large dysfunctional organisations do self destructive stuff like this.

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“What value are you bringing to the company?” translates to “if you’re not printing money, you lose your job.”
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I once worked on a project where the goal was to improve the reliability of MS Teams. The skip level manager was not happy when we said we cannot estimate what the revenue gain would be because it can't be measured.
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This risks getting into the Fisherian/Bayesian stats wars again, but it would be possible to project a revenue gain, even in advance of making the change. You'd do this in terms of improved customer retention, lower cost of future customer acquisition, increased price a Teams license could sustain based on a rep for higher reliability, etc.

Obviously it's not a change that you'd be able to pin a specific human decision-maker (who was marginal on Teams) down as to this change being the difference between a sale or not, but nor is the change in revenue going to be a random number uniformly distributed in (-∞,∞).

If the change was revenue-neutral, the skip level would probably have been justified in seeing if the teams working that project could have found something to do customers actually care about instead.

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[dead]
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Any manager who doesn't push back when given a perverse incentive should be fired. They are not leaders, they are followers... And not even very good followers.
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Yet they're the ones who get promoted because their KPIs are the best.
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Fired by whom? Where do you think these perverse incentives are coming from?
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> What’s next? Ads on the start menu?

They already exist: https://www.howtogeek.com/windows-11-start-menu-ads-how-to-t...

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Patent was being sarcastic. Everybody heard about (or had the displeasure of seeing) those ads.
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Don't they even had it earlyer and even let the DNS expire, so someone else could spam the startmenu?
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Yeah it is actually really sad when a company the size of MS still bows down to the great god Advertising!

Avert ye eyes for there are no morals in these bad lands of Redmond!

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They do. Never forget, Microsoft's goal is to squeeze as much money from you as possible.
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That’s the goal of every publicly-traded corporation in a mature market. Wall Street demands ever-increasing returns and they can’t grow their customer base much so cost-cutting and fleecing existing customers are the only levers to pull.
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