This is a fun statement. It's a complete reversal of the opinion you've had most of this thread. You're just arguing semantics and don't care that ice cream is different. My point is always, and has always been that the frozen dair deserts that aren't ice cream are a way of selling less product (lower density = less actual milk, sugar, etc) at the same price, in a way that invokes the previous status quo.
As for sorting: There is no ontological reason some things are sorted by brand and some things are sorted by type. It's purely marketing saying "we'll give you a slightly better deal if you keep our brand together in one big section rather than sorting on types". It's branding deals with the supermarkets - thats the only logic to it.
And btw - i never called for any government regulation of anything, even the name ice cream. I never called for flashing lights. I just said it makes sense to sort things that are different categories by category instead of brand.