- E.g. an idea is "Everybody should have cheap housing! Or an even better idea, everybody should have free housing."
- Ok, how exactly in concrete terms do we actually do that? (The very expensive Execution of the idea.)
- "Uh, well, I leave that as an exercise to the reader."
Ideas are easy and execution is hard. That's what jaded people mean when they say "ideas are a dime a dozen".