Advertising is such a zero sum game as well. The only reason companies have to cold call market is because their competitors are cold calling. So you have to participate to keep up. If no one can do it, no one is getting a leg up over the rest.
replyYou’re making a lot of assumptions. What is the cost benefit for cold calling? You could conceivably be better off letting the competition bleed. But I suspect a legit cost benefit analysis is hard to come by, mostly because marketing sells itself to management first.
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