I think in the end, could always reframe any moral decision as risk management but not sure that is ultimately helpful. I have certainly seen decisions that were taken because it didn't "sit" right to do something (profitable). I'd also say that I feel older (as in existing longer) businesses tend to be on average better there.

On the second point: my experience is rather that there is quite a variance in what is considered moral vs immortal and that often drives different decisions (in the same place, some do certain things, other don't and certain experise/people might not be available for X therefore). I cannot say that I have come across many situations where people did something they considered firmly immoral but felt they needed to go along with it (trying to recall some). Yes, finding justifications happens, too, but that isn't necessarily whitewashing as people do disagree to surprising levels.

(Changed to moral vs immoral, because that was the starting point.)