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I think you are partially correct. They trained AI on their articles to produce the same style articles. I am not a large consumer of BBC articles. This style of snippet after snippet is annoying. Perhaps that is why I am not a large consumer of BBC articles.

> Style Assist helps BBC journalists quickly adapt trusted content into BBC News house style, speeding up the publication of high-quality local stories. It uses a BBC-trained AI model to generate a draft, which is always reviewed and edited by journalists before publication. This helps save time while maintaining accuracy, tone and editorial standards. Find out more in an article from Rhodri Talfan Davies.

https://www.bbc.co.uk/aboutthebbc/reports/policies/what-were...

by M2Ys4U20 hours ago|

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Style Assist is mainly for articles written by journalists that are employed by third-party news organisations (who own the UK's local news outlets) but are subsidised by the BBC - these people are "local democracy reporters".

LDRS articles are made free to everyone in the scheme (including the BBC), but because the content is written primarily for their home news org the articles that end up being published by the BBC need to be modified to comply with the BBC's editorial guidelines and for style reasons.

Hence, Style Assist.

by ghastmaster20 hours ago|

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I see. Journalism is much more nuanced than I had imagined. The article I linked mentions there are 1,200 rules in the BBC News style guide!

by veltas19 hours ago|

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And I'll add that whether the style guide or the journalists, BBC articles tend to be like this: constantly saying sentences without giving the full context needed to understand them. This is why as a right wing person I tend to read The Guardian (famously left wing) instead of the BBC, because their articles just read better.