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Are you blaming communication technology?
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Neither phones, nor email, not even usenet had this impact. Social media did.

The problem is not with the technology but those that control it. (Some would probably say, the fact that any one actor controls it in the first place.)

Our only means of communication in modern society are a few advertising platforms in hands of even fewer owners, and the engineers hired to run it are busy engagementmaxxing.

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I'm blaming the current social media landscape, which amplifies ideas based on the engagement they create, which has an unintended consequence of amplifying exciting controversial falsehoods over long-held boring truths. We have given the largest megaphones to the biggest village idiots.
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Do you think it's also helpful that they see these things being pushed "for profit)
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Completely agree! I will add though: this is a symptom of a problem that started 10-20 years ago. There's a lot of lag time between parents not giving their babies vaccines and outbreaks actually happening. You can see ages here.(https://www.cdc.gov/measles/data-research/index.html) 5 and under are only 20% of cases.
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> this is a symptom of a problem that started 10-20 years ago.

... and that's right when social media gained majority adoption among US adults.

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More like 25+ years ago. In the early 2000s you saw a lot of celebrities pushing vaccine fear because they read some book version of "doctors don't want you to know this one wierd fact" that made the best-seller list or another. I remember people arguing about it in college classes, and I graduated in 2003.
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