I'm having an extremely hard time thinking of companies that have prospered due to software optimization. Most of them were swept away by hardware advances, instead.
I think when successful, optimization really just means 'finally built right' and people forget the ridiculously inefficient ways before.
They weren’t quantitatively better than previous companies. They were qualitatively better.
I don't think people are realizing that speed can allow for categorically different user experiences that are more than just "worse than frontier capabilities but faster".
And I'd argue "hardware advances" are more proof of optimization.