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You are displaying ads on your website, there's a clear financial incentive.
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True, but the ad is to my own product, there are no advertisers, maybe there will be at some point, but if they were, that would barely cover the costs of testing the models, and likely never get a ROI on the hundreds of hours I've spent building it.

Would I want it to grow and make money at some point? Sure, why not, then I can test even more models at higher reasoning levels. Meanwhile it's just me testing models when they come out and publishing the results for anyone who finds them useful.

I don't see why posting some info and a link with my own findings, in a relevant discussion is considered spam. Should it be?

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I believe it is pretty reasonable to show ads about your own product on your website, and shouldn't be considered spam.
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