For some of us (founders, sales, GTM engineers), LinkedIn is "the place to be" if you want to find and engage with prospects.
replyMy customers are in healthcare, and they don't hang out on X for example (which is where I get most of my tech news alongside HN).
How do you reach prospects if the network is mostly "uh okay can't hurt to accept this connection I guess" type relationships?
replyAre your prospects mostly existing business relationships?
Multiple ways:
reply- Cold outreach (rapidly becoming impossible with the amount of unhinged automation pouring over LinkedIn)
- Engaging on the posts with my "takes", not selling anything, just genuinely helping / contributing
- Warm connections that I've made, for me it's attending work fairs / conferences then connecting on LinkedIn
- Posting as myself (the founder): AI-assisted engineering, industry takes, etc