That's not true. If your ad placements don't perform, people are not going to book them. If ads are loaded or not is also often verified by independent third party trackers that you have to embed on your page next to the ad. There's whole industries built on this stuff and it's not as simple as "we sell the slot and don't care if people see it or click on it".
replyThanks for your insight. It probably would have been more helpful if you took the time to quote the particular part of my comment which you believe to be untrue.
replyIf youre referring to whether or not Meta "cares" of you click and ad or not, then fair play. I'd argue that's more or less semantics, but ok, they do care and there is indeed an entire industry built on them caring.
In my defense I was more referring to the fact that whether you click or not doesn't change the fact that there is still ad sales happening in the background, and based on that, yes my assesment is correct.
If you'd like to clarify which part of my argument you had issue with instead of having me just guess, that'd be helpful too.
I mean you are both right, it's been a few years since I have been in adtech, and it isn't black and white. There are few places that will pay for stuff that isn't clicked through, but there are places that are willing to pay on an impression basis for things like video or images. It's just like not worth it to most places to throw those ads on their property since it's fairly low quality advertisers.
replyMore to the point though, if there isn't ads rendered, you can't even get accidental clicks.
The teams spending the kind of money these ad networks care about are doing a lot of upper funnel brand marketing where exposure is more important than clicks and where conversions are expected to be much lower for this segment of spend.
replyThis is correct, and the extra insidious part is that folks who are tech-savvy and privacy-conscious are more valuable profiles than normies, because we generally work in higher income jobs/industries. So whether we click or not is irrelevant, Facebook gets paid more for showing us ads than they do for typical normies.
replyand thats why you lock down your privacy, so they get nothing other than "generic privacy enthusiast #1000101010101"
replyGood luck. I'd wager that most methods to protect your privacy aren't nearly as effective as we think they are. While I don't think it means that you shouldn't try to protect your information, I typically assume that anything short of very extreme measures is only mildly effective.
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