Given how I think DeepSeek operates... I think they just release it when they feel it's ready, and don't even seem that concerned with what other people are doing.
Kind of interesting, when compared to the hubris from American frontier labs.
One Man’s “hubris” is another man’s “marketing campaign.”
Drama sells.
IIRC, Demis attempted to start a fund inside DeepMind but it was killed off. In an alternative world where he manages to pull that off, perhaps DeepMind would still be independent with Demis at the helm.
That, and the fact that DS is an insanely capable model.