A great example of completely misdirected marketing and/or engineering. Oxide should have developed home microcomputers, and they would have sold like cupcakes, with their ASCII art marketing. Instead they do million dollar "mainframes" that no one (except VCs) wants to buy.
In any event: from the beginning, we have always been targeted at the enterprise buyer who is looking at annual public cloud bills in the tens, hundreds or (in some cases) thousands of millions of dollars per year. We love the enthusiasm that Oxide engenders among the home lab set, but that's not how we have geared the business (for lots of good reasons).
Also, for whatever it's worth: people do want to buy them, it turns out.
Lots of people saying "I would love this" is not a profitable market. There are a lot of implicit assumptions in that phrase. Would you buy the lowest level rack for $100k, paying extra for any support? (I don't have any insight into actual pricing, but I know enterprise consumers don't bat an eyelid at prices like that.)
If not then maybe the "I would love this" is not relevant for a real market.
Just because a few people on a niche tech site are excited by niche tech stuff doesn’t mean you should focus your entire business on them, and the implication that you’d be successful in marketing a consumer product with ASCII art is mind blowing.