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Did they really have broader values or did they just not have the technical sophistication to optimize their operation to this level? Where "values" just a substitute for more limited information?

I think computers have made the structure of the present inevitable.

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Imo a bit of both.

The founders [1] of mcdonalds probably did care about say cheaply providing people with enjoyable food. But I would bet soon after they sold [2] the company the actual values changed and definitely a bunch of CEOs down the road the guy put in charge is there for shareholder return.

I personally don't think it's computers. It's unfettered corperatization. Stop giving companies corporate charters to "do all business activities allowed by X state" and instead give them more narrow charters.

[1]: https://en.wikipedia.org/wiki/Richard_and_Maurice_McDonald

[2]: https://en.wikipedia.org/wiki/Ray_Kroc

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