I swear NYT do this in their games app, the play button gets replaced with a subscribe as the late loaded subscribe element shifts the page exactly the amount to put subscribe under your finger. I wonder how well it worked?
Every news website does it and, in the UK, the local news outlets are amongst the worst.
The thing I don’t get: many of these sites are running Google Adsense, amongst other ad networks. Adsense Ts & Cs specifically forbid site behaviour that deliberately causes users to misclick on ads.
So why aren’t these sites being banned by Adsense?
The answer, I suspect, is follow the money: it seems likely that they bring in too much money for Google to ban them even though they’re overtly and outrageously breaking the rules.
zooming in should cause a full page refresh