Sir, I suggest you use the word "sell" in its usual way, not your own definition of it. If someone takes $5 and gives you in exchange the merchandise and right of ownership on it, then that indeed does mean they "sell it for $5". The fact that something else is going on doesn't make it false.
Maybe they can capture the market for a brief moment, but if they do have a long term strategy, I’m not seeing one.
(*I poked around a bit, and this may be possible, especially in California.)