Because this is kinda the one new thing that arrived in the technology scene, so getting at least some amount of understanding of its "inner" workings might prove useful in the future.
Beside that, it is also just.. interesting? It's fun tuning the machine to see it improve. For some, anyway.
The pain point they raised is this is too complicated for people who just want to get started, that is not true anymore.
It is certainly fun to fine-tune and setup if you like do something like that, however the need to do it hardly is a barrier for those who don't want complexity as OP imagines.
Lower level API/interfaces should not be a barrier for people if they are apply framing that way. More and more people are thinking agent native so this is not really a issue.
Why this headache inducing lingo tho? What does that even mean, and why should I sign up for your webinar about that?