Metadata tracks aren't formally part of the spec but there's ways to either inject it into the video frame data payload or encode them to audio.
There's libraries like LiveKit that abstract this and make meta tracks easy.
players usually either a) play in real life on their phones or b) use something like Google Meet or Discord to sing their lyrics
that being said, the "buzz in" feature is sensitive to latency (but, in my experience, it usually takes players a few seconds to think of a song that fits the target word anyway)