This is the approach if you go offers on regular supermarkets that also sell bicycles.
Personally I am never going to give more than 400 euros tops, for a new bicycle, it is either that or not much beyond 100 euros at a flea market.
Getting the bicycle stolen or worse, revenge damage when they fail to steal it, is not worth more than that.
You often don’t get pedals on new bikes because you have your favorite pedals that work for you and anything that’s included with the bike goes straight to the bin, because it’s useless trash. You don’t get fenders, because you don’t usually use those on any kind of sporty bike. They’re heavy, they don’t usually work that well, they are often hard to use in bikes with suspension with longer travel or and they can rattle or simply break and fall off if you ride hard. You don’t get lights and reflective elements, because they’re heavy plastic crap that breaks and falls off. If you often ride at night, you probably own some kind of night gear, high powered LEDs, reflective stickers or spokes…
And obviously once that is the norm for “bikes” in general, then why not save a few cents on supermarket bikes.
And from all places I lived in Europe, only around here this upselling seems to be a thing.