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Ads are bad! Blocking ads on our own homepage? How do you expect us to keep the lights on?
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The correct way to avoid ads is to not visit pages that use them.
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That's the same way I avoid bad movies. I watch them first, before I watch them, just to make sure they're good.
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Is this actually feasible? How do you tell when a page uses ads? How do you find pages without ads when you search for something?
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> Sponsored content on the Firefox Home or New Tab page

Not ideal, but (at least on desktop) you can set the Home page to a blank page, and there is an extension called 'Blank New Tab' that I've been using for quite a while.

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> You can manage the sponsored content on the Firefox Home and New Tab page in your Homepage settings.
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Mozilla knows not to bite Google’s hand, who is the one that actually feeds them hundreds of millions of dollars.
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Mozilla is the one who is funneling billions of dollars worth of traffic to Google.
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So, is Mozilla promoting a search engine monoculture? Yeah, "Google bad, but..."
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Or is Google the best at monetizing queries and Mozilla is using whoever is best at doing it.
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Google's only reason for keeping Mozilla on life support is to avoid the argument of being a total and complete browser monopoly.

Firefox's global traffic market share is less than double digits [0] and is less than 5%. Google technically doesn't need traffic from Firefox and Google is roughly paying half a billion ($585M) a year for it. [1]

[0] https://gs.statcounter.com/browser-market-share

[1] https://stateof.mozilla.org/pdf/Mozilla%20Fdn%202024%20-%20A...

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This doesn't make sense as Edge is a bigger browser than Firefox and competes with Google in the browser space. What Google pays for the traffic is less than what the traffic is worth (Google profits a lot too).
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This feels like a place where the "yet you also participate in society" comic fits.
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It doesn't have those limitations on Windows or Android, so it must be an Apple requirement or limitation.
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Easylist does not block those things on any platforms.

I'm not aware of any adblockers that can block the ads on the built-in New Tab page. (You can just disable them in settings anyway.)

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"better than nothing"
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