The fraction of people who are willing to pay a cent are likely to be willing to pay considerably more. It is much, much more lucrative to get those people into subscriptions, where they will keep buying -- potentially for years.
So for most businesses, they'd likely earn less revenue via micro payments, which means it's unlikely they'll get widespread adoption.
But for this to work, the technology has to be built on crypto micropayments. The total cost and friction of traditional payment systems, including online payment services like PayPal, would make this impossible. I think this is also one of the design goals behind Web3 and Project Xanadu.
I’m bullish on oracles and cryptography-secured monetary systems.