>Many people and businesses want to experiment with different models, but they don't want to sign up for a dozen different services. Businesses can make it difficult to approve new vendors. If your company is looking at 5 different vendors for tokens and teams can't agree to switch together, OpenRouter comes along with a unified interface and a single billing point.
Isn't that ripe for being picked off by aws or azure? Both already have marketplaces where vendors can offer whatever cloud services they want. Both already offer first party inference service, and have contracts with all the stodgy corps where it's "difficult to approve new vendors". Not to mention they have IAM and SSO built in. Good luck bolting that onto a third party vendor like openrouter.