Then they strong-armed everybody but the largest enterprises onto their cloud. The alternative was painful (exporting/munging/importing to an alternative) so most of us went along for the ride. It took less than a year for them to start enshittifying their core product. Now it's basically unrecognizable from the product we used on-prem only three years ago.
I'll always be salty that my box of spare parts was superior to their cloud service in nearly every way.