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It's still not possible. You would need to make a unique master for every individual unit.
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You'd use CD-R of course.
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With CD-Rs it was already possible in the mid '90s, if we're talking mass production. CD-Rs are a little more expensive to produce, but not much more so. A slight concern is that readers of the time might not have been able to read the discs, because CD-Rs are not quite as reflective as CD-ROMs.
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