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Possibly OAI? If you have OAI tokens you are a captive audience. If you have OpenRouter you are bidding on a free market.

OpenRouter attributes this promotion to OpenAI https://x.com/OpenRouter/status/2089416739398254662

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Why though, to AB test/see the impact of a price cut on a platform with multiple competitors?
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Is this captive audience not going to switch providers for a 50% discount? Especially when the effort is simply swapping one URL for another?
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OpenRouter is likely just leveraging Codex subscriptions.
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Wouldn’t that be against TOS?
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It might be through a level of indirection via an intermediate provider, offloading the TOS issue to the intermediate provider who couldn't care less.
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