https://vercel.com/changelog/gpt-5-6-sol-is-50-off-on-ai-gat...
You're literally encouraging someone else to come in and steal your customer base,
Multiple times a year, retailers here in Australia have co-ordinated sales on Apple products. Apple.com or their retail stores don't have these sales.
But they're clearly Apple-funded when competing retailers launch the same sales on the same days; and the margins aren't enough for retailers to take a loss.
It also seems to be providing a vastly better user experience - Azure has less than 99% uptime (Azure USA only has 87% uptime), latency of 20 - 30 seconds, and a mere 8 tokens per second. OpenAI is offering 32 tokens per second (4x faster), 4 seconds latency (5x faster), and all for half the price of what Microsoft is charging for a vastly inferior experience.
Data taken from this page:
Has OpenAI struck a deal with openrouter and that's why we're seeing preferred pricing?
Is openrouter taking a loss on sol API calls to grow adoption?
How temporary is the reduction in price?