> but the very premise of Snapchat was always poisonous

Wdym? Hooking (primarily underage) people onto "daily streaks" of sharing (often inappropriate) pictures of themselves to (sometimes random) other people via likely insecure servers is a _great_ business model!

Great customer retention. Lots and lots of engagement. So much shareholder value.

Oh and just think about how vulnerable they are. _Perfect_ for ads.