What do you mean? I don't see how Amazon would go out of business if they show the best match for the thing you just searched for higher than the ads.
replyI mean of course. It is a mom n pop store with just 3 trillion market cap. If they don't do 95 ads with 5 actual results, they'll be out of business by this weekend.
replyHuh, retail store has fixed amount of shelf space, it can't keep infinite variants, but Amazon has infinite real estate it can keep the exact item you search for on page 23 instead of page 1. Have same item appear 10 times on different pages/places in search, retail store can't do that.
replyIt is like saying newspaper classified ads are same as Google ads. Not very good comparison.