The only thing is that Amazon is more diversified than other retailers, in particular, they have AWS, essentially selling the platform that runs their website to third parties. It makes sense for them to offer sell their ad service to third parties too.
B&M is different, Ads are there, but you aren't forced to look at them like Amazon does.
Ignorance is bliss. Unfortunately, even your physical Walmart store is also selling a lot of shelf space to manufacturers/advertisers (similar to how Amazon sell the first slot, or at this point first 'page'), especially those checkout lines (https://www.cbsnews.com/news/how-grocers-wring-extra-cash-ou...). That's why your on-boots retail staff can't change those planograms (which defines how to layout shelf space in a grocery store) willy-nilly, they're designed by the highest bidder. That's why those soda or chips seems placed in too convenient slots that are also 'coincidental' to those currently advertised in other ways, because it's, plain and simply, paid to be there.
To be clear, it's gross, but they are doing it just enough that their convenience and average sufficient product quality keeps me using them. I'd guess they do a lot of research to keep that balance where it is.
In many ways this is symptomatic of larger trends in society and managerial culture of looking for ways to measure things rather than confronting the messy subjective non-measurable reality.
The only time we'll get a true counterfactual is when a competitor arises who can meet Amazon's very high bar for logistic excellence but can offer a more appealing interaction, and then Amazon retail will die off without anyone understanding how or why it happened.
But I'm close. My purchases through them are down probably somewhere around 80%. My girlfriend never really used Amazon and doesn't see the appeal at all - telling someone "it used to be good" makes you wonder what you're doing.
Even AWS has burned me and clients enough times that we pretty much don't use them anymore - an idea that was unthinkable a decade ago.
The other thing is that the more they burn this goodwill the more they'll be tempted to increase ad revenue, and the more the goodwill will disappear.
> As for Amazon, it is not cheap!
To be fair, I am not doubting this statement for your experience. However, I will say my experience is the opposite. Amazon, where I live, is regularly cheaper and/or more convenient (1/2 day shipping for nearly everything). This makes me ask the question: What is the "PPP" (purchasing power parity) of Amazon for each region? It seems logical that Amazon would be (in some regions): (1) cheap, or (2) nearly the same price, or (3) expensive. Of course, I am sure this also varies by product category.Not, however, reliable. Ordered espresso filters, got counterfeits; ordered new monitor, got used, with a scratch in the screen, followed by a runaround game while demanding a replacement.
It has everything to do with amazon.
Amazon has chosen to embed ads into the navigation used to shop on their site. It is a conflict with the customer's needs in just about every way possible.
I think the only time I saw something so blatant was years ago at the Cheesecake factory, where they had ads in their menu (not really food-related)
It doesn't have to be that way. Can you keep your search results pure and put ads next to them. If the ads are good, customers will be interested.
Yes, you will have fewer clicks (i.e. less ad revenue) than if you try to deceive your customers by not clearly marking ads. But you don't have to enshittify your page. Enshittification also lowers the value of your business, particularly in the long term.
First, no. You have missed the point of the piece entirely.
Second, even if you were right, is that an argument for it working that way? If this were a blog post about how gangrene sucks, would you be making the same case?
I’m just going to keep doing this like once a month here forever: “it is easier to imagine the end of the world than the end of capitalism.”