I guess for things like clothes or generic homegoods, I've seen this deluge of random China goods. But shopping for other things, like electronics, it does a really good job of surfacing what I'm actually looking for, whether that be name brand or generic.

If I'm buying a curtain rod, the MUDLRHK brand is effectively indistinguishable from a "name brand" or house brand. They're basically all coming from the same factories in China anyways - a outside of maybe Costco, there's not a human buyer exercising that much oversight at Walmart, Macys, or Kohls.

> Now they’ve decided to go in the complete opposite direction and it doesn’t matter what type, they’ll show me the items they think I want.

Not exactly, they'll show you the items they want you to buy/are paid to promote. They don't actually think you want the crap their search surfaces, at most they think they can con you into buying that stuff anyway as long as they make it difficult or impossible for you to find what you're actually looking for.

Yeah, the pity is that Amazon almost went this direction. They have a set of filters! They just don’t work. Not only do they clearly not want you to use them (the filters prematurely reset if you do virtually anything), but their coverage is weird and again, they don’t even work. You’d think Amazon themselves would have basic, valid data but they just don’t care.

As an example of how this stacks up, in the app, I filter air fryers to be red. Easy, right? One option, two sponsored, three more options, an autoplay video ad for a non-red one, then another sponsored link, “customers frequently viewed carousel with more sponsored links, one of which is not red, (so this is a full phone screen and a half with zero real results), one more result, two sponsored links, three more results, and then a non-red deep fryer, which is not even an air fryer to begin with. How does a silver deep fryer end up in these results at all?

The shittiness continues. A sponsored link to a toaster oven (not an air fryer either), another sponsored link, a real result, a used air fryer, silicone liners (not air fryers), a carousel of “trending now” including four of five items that are not air fryers either (and a low-rated red air fryer I haven’t seen yet… which makes me think they are outright lying about it being a ‘trending’ item), another carousel with “brands related to your search”, ALSO sponsored, two more results, another near full screen autopay video ad, three sponsored links for air fryer accessories, two real results for more accessories, then two more real red air fryer results, though one is only available used.

I’m exhausted just typing that out. It’s soul-crushing. A good two-thirds of total screen real estate in any given session is just pure ads. And I typed “red air fryer”, so don’t show me a red air fryer silicone liner! That’s not what I asked for. If you must, label it in a carousel that says “matching accessories, that’s both user friendly and appropriate!