Market for lemons, it's called. When it's impossible for the buyer to know the quality before buying, the buyer has no choice but to price the item as if it's always low quality. Otherwise scammers will just sell low quality items at high quality prices and it'll work. But if the buyer is only paying low quality prices, high quality products can only be sold at a loss, and only low-quality products remain in production because they can make a profit.

How do you even know something is authentic on Amazon, and not a counterfeit? What with the return scams and whatnot. That's why I avoid Amazon for most things are aren't close to disposable. I feel like there could a niche for a site that only sells as authorized distributor. To cut down on things like counterfeit and made-with-toxic materials items, etc. So no fly-by-night "marketplace" sellers. But what do I know.

> The concept of Brand was highly diminished during the manufacturing outsource phase

Ironically I'd say that this was what firmly cemented the concept. Brands truly gained their power when they separated themselves from what they produce and the name providing it. Previously, brands were tied to the quality of their items. When they separated the idea, it enabled brands to become lifestyles and cultural signifiers, which skyrocketed the profitability of being a brand rather than a producer of a good.

Yes, exactly—the concept of Brand means hardly anything anymore. Certainly due partly to outsourcing like you say, but I think even more generally due to financialization. In a financialized world, brands become purely assets, which can be swiftly created and destroyed on (digital) paper, or packaged and sold to the highest bidder. The brand’s products aren’t the product any longer—it’s the brand itself.