The main point I'm trying to make there is that customers are unpredictable (and irrational) and they have autonomy, and they need to bear at least some responsibility in making sure what they are buying meets their needs/wants, regardless of what Amazon was paid to suggest to them. This is true everywhere, like at a grocery store - it would be a silly article if it complained about more expensive or store-brand products being placed at eye-level when a "better deal" might be 3 shelves down. That's essentially what Amazon is doing and what the complaint is.
> you implied that there was no knowable standard for good value
This is something I stand by (see above), but you would have to take it to an absurd extreme to conclude that it means I think people are happy being scammed.
Being scammed on Amazon a separate problem, with other avenues of recourse (filing complaints directly to Amazon/requesting refunds, legal system for counterfeits or misleading advertising, etc.), and Amazon is financially incentivized to avoid it to keep customers happy/returning.