The last big redesign netflix made was pretty much universally hated, but they were mostly upfront about the fact that it was intended to take choice away from users and highlight the shows they wanted to promote. For a company that got where they are because people wanted "on demand" over cable TV it seems strange to hear them now saying "Choosing for yourself is so hard! Just let us tell you what to watch!" but that's the attitude every company seems to be taking.