Edit: I wonder if a hypothetical digital experience like the samizdat out of infinite jest is possible? I.e. a digital experience which hits the brain in the perfect way to produce addiction without a chemical basis
If you as a person engage with a product to a degree where it causes demonstrable, measurable harm to yourself or your life, you are addicted.
If you repeatedly willingly do so despite the harm, then yes.
And that’s not even going into the science behind addiction where the whole “but you chose to do this” gets more and more dubious the deeper you go.
- large scale public health campaigns on dangers of skin cancer. With a catchy song and slogan ("slip, slop, slap... Slip on a shirt, slop on sunscreen, slap on a hat")
- schools make it compulsory for kids to have hats in summer
- regulate tanning salons, promote fake tans in preference to sunbeds
- doctors check people for skin cancers during regular checkups
And over just a few years, being very brown quickly gets associated with being reckless and unhealthy.
In other words, regulate and educate