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There is a generator at the end of my street in a shipping container sized metal box, it also has a mini office and loo, and is used by the construction workers digging holes in the road. It has company spiel written on the side, promoting the box's environmental credentials, including the punchline: 'Zero NOX when generator not in use'.

No shit Sherlock.

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Might instead refer to a start-stop / battery backup kind of system, where idling-but-on doesn't burn any fuel, but sudden loads can still be serviced.
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I look forward to the day coke is marketed as “zero fat!”
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